Marketing Assistant

Job description

We are seeking a personable and energetic Marketing Assistant to help promote our services and strengthen relationships with clients and the community. The ideal candidate will have excellent communication skills, a passion for outreach, and the ability to represent our brand professionally at events, meetings, and through direct engagement.

Key Responsibilities:

• Client & Community Engagement
  
  • Represent HomeCare Crew Inc. at local events, health fairs, senior centers, and community outreach programs.
  • Build and maintain relationships with referral sources such as discharge planners, social workers, and assisted living facilities.
  • Coordinate and attend regular visits to referral partners, maintaining a professional and supportive presence.
  Outreach & Lead Development
  • Identify new outreach opportunities in Loudoun, Fairfax, and surrounding counties.
  • Follow up with potential clients and families to provide information about services, process, and eligibility (including Medicaid waiver programs).
  • Assist in onboarding new clients by helping with paperwork and initial communication.
  Brand Representation
  • Serve as a public-facing ambassador for the agency, upholding our mission of compassionate care.
  • Deliver marketing materials, brochures, and referral pads to healthcare partners and community organizations.
  Administrative Support
  • Track outreach activities, inquiries, and leads using spreadsheets or CRM software.
  • Assist the marketing coordinator or administrator with organizing meetings, events, and follow-ups.
  • Support the creation of flyers, community newsletters, and local event campaigns.
  Event Coordination
  • Help plan and execute small community events and info sessions with potential referral partners or caregiver recruitment drives.
  • Set up and staff booths at senior expos, wellness events, and Medicaid enrollment clinics.

Qualifications:

• High school diploma or equivalent.
• Strong interpersonal and verbal communication skills
• Professional appearance and ability to represent the company in public-facing settings
• Comfortable engaging with seniors, families, and healthcare professionals
• Basic computer skills (Microsoft Office, email, internet research)
• Valid driver's license and reliable transportation (local travel required)
• Willingness to attend community events, sometimes outside regular business hours

Join our team and play a vital role in ensuring our facilities remain safe, functional, and welcoming!