Marketing Associate

Job description

We are seeking an energetic Marketing Associate to help promote our services and strengthen relationships with professionals and the community. The ideal candidate will have excellent communication skills, a passion for outreach, and the ability to represent our brand professionally at events, meetings, and through direct engagement.

Key Responsibilities:

• Client & Community Engagement
  
  • Represent HomeCare Crew Inc. at local events, health fairs, senior centers, and community outreach programs.
  • Build and maintain relationships with referral sources such as discharge planners, social workers, and assisted living facilities.
  • Coordinate and attend regular visits to referral partners, maintaining a professional and supportive presence.
  Outreach & Lead Development
  • Identify new outreach opportunities in Loudoun, Fairfax, and surrounding counties.
  • Follow up with potential clients and families to provide information about services, process, and eligibility (including Medicaid waiver programs).
  • Assist in onboarding new clients by helping with paperwork and initial communication.
  Brand Representation
  • Serve as a public-facing ambassador for the agency, upholding our mission of compassionate care.
  • Deliver marketing materials, brochures, and referral pads to healthcare partners and community organizations.
  Administrative Support
  • Track outreach activities, inquiries, and leads using spreadsheets or CRM software.
  • Assist the marketing coordinator or administrator with organizing meetings, events, and follow-ups.
  • Support the creation of flyers, community newsletters, and local event campaigns.
  Event Coordination
  • Help plan and execute small community events and info sessions with potential referral partners or caregiver recruitment drives.
  • Set up and staff booths at senior expos, wellness events, and Medicaid enrollment clinics.

Qualifications:

• High school diploma or equivalent.
• Strong interpersonal and verbal communication skills
• Professional appearance and ability to represent the company in public-facing settings
• Comfortable engaging with seniors, families, and healthcare professionals
• Basic computer skills (Microsoft Office, email, internet research)
• Valid driver's license and reliable transportation (local travel required)
• Willingness to attend community events, sometimes outside regular business hours

Join our team and play a vital role in ensuring our facilities remain safe, functional, and welcoming!